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When it merges with Omnicom, Publicis will become the world’s leading advertising group. France is home to many other heavyweights in the advertising industry. There is a reason for this success… Why stop now when things are going so well? On 6 March, the French advertising group Publicis announced its acquisition of Hawkeye, in the United States. This Dallas-based agency, a leader in (...) [read...]

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